Small Business Marketing Guide - DIY (do-it-yourself) BRAND MARKETING STRATEGIES to HELP YOU GROW YOUR BUSINESS

Vanilla is the most popular type of ice cream in the world. But consumers of vanilla ice cream don’t really care about which brand of vanilla ice cream they are eating.

More importantly, fans of special flavors like Cherry Garcia, by Ben and Jerry’s, would never consider switching to another brand, or back to vanilla. The point is simple – niche targeting and specialized content invoke preference, emotion and commitment to your brand.

So, how do you create a Cherry Garcia brand?

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What is your business card doing for you? Is it a plain piece of card stock with your logo and contact information printed on it? This is okay for most companies, but for a startup, your business card is one of the easiest ways to spread word of your brand.

You could take Ji Lee‘s simple–albeit a bit risky–approach:

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You might think that when you move your business brand online, you’ll lose much of the personal interaction enjoyed at a physical store or office. With a vibrant online community, however, not only will you interact with your customers and client base, but you’ll do so in a manner that’s far more efficient than any face-to-face conversation or phone call. These tips below will help you build and promote your online brand.

1. Lay the foundation. Think of the online arm of your business as the digital version of a physical store. You’d want to keep your storefront neat, clean and organized.

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Pinkberry frozen yogurt has been spotted in the hands of famous people from Paris Hilton to Mike Tyson; it’s appeared in television shows like “Saturday Night Live” and within celebrity gossip magazines like Us Weekly and People. How did a frozen yogurt company achieve such pop culture street cred in such a short span of time? Rockstar branding.

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