Comments on: The 6 Rules of Small Business Direct Mail Success

By: Creating Successful Direct Marketing | Small Business Marketing Guide - Brought to you by HP

Thu, 07 May 2009 14:31:49 +0000

[...] CRAFT A MESSAGE: Joe Costantino offers six rules for creating an effective direct marketing message. [...]

By: Arvinda

Arvinda — Fri, 06 Mar 2009 11:02:49 +0000

Thanks Joe,

I was not sure of the best way of getting in touch with customers but at least Direct Mail is something that everyone understands, they may even like to receive a letter first thing!

Buying stamps seems like an expensive way of doing things though, franking seems like a hassle, is it worth it?

Thanks

By: Troy Braithwaite

Troy Braithwaite — Fri, 06 Mar 2009 08:50:42 +0000

Great article Joe-

I am a big fan of always having some direct mail going on in my marketing plan.

Thanks for the insight and tips.

By: Widianto

Widianto — Fri, 06 Mar 2009 08:00:57 +0000

hi joe, is it possible for me to re-post this article in my facebook note so i can keep it and all my friends can read about it? of course i will direct it back to this post. please let me know. thanks

By: Joe Dager

Joe Dager — Wed, 04 Mar 2009 19:31:23 +0000

I always like steps, started as a baby. When done right you seldom get hurt. When done wrong the lessons can be quite painful. Falling as a baby, now I just pay with my pocketbook. Your 6 steps will certainly be a help, and a nice checklist before sending out my next batch.

I think it is interesting to note, that junk mail is well junk mail. Make it interesting enough and people still open it. Make the offer good enough and people still react. Stakes may have been raised, but I think direct mail is still a great vehicle to use.

Thanks Joe

By: Wayne Philippe

Wayne Philippe — Wed, 04 Mar 2009 16:23:55 +0000

Joe…well-written reminder on Direct Mail best practices! In today’s DM environment, I’m also finding that ROI can be improved by increased attention to segmentation analysis of your target market.

Carefully cull lists before mail-out, follow Joe’s “6 Rules”, and get more conversions. Good article!

By: Nancy Beth Guptill, Sweet Spot Marketing

Nancy Beth Guptill, Sweet Spot Marketing — Wed, 04 Mar 2009 16:02:44 +0000

This is a well written article. Direct Mail is still very effective and Joe has provided some sound advice. When working for an Economic Development organization responsible for BREA (Business Retention, Expansion and Attraction) we used creative Direct Mail campaigns to stimulate interest prior to attending trade-shows. Very targeted and precise mailings that were highly effective. As a small business owner, it’s a great ’soft-touch’ and door opener if done right!

By: MarketingTwins-Randy-TX

MarketingTwins-Randy-TX — Wed, 04 Mar 2009 14:32:18 +0000

Actually to clarify – probably not so much that the PUSH to go online is not from small biz people themselves, but it is pushed upon them by marketing people like myself…but as I heard in a workshop last night, small biz owners are very concerned about expenses. But in the move to “cut expenses” – don’t forget that who your target market is….they may still want the traditional media.

By: MarketingTwins-Randy-TX

MarketingTwins-Randy-TX — Wed, 04 Mar 2009 14:29:47 +0000

There’s such a push from small business owners to ditch traditional forms of marketing and go ALL online – I do appreciate Joe’s practical and simple reminders that in certain markets, direct mail is still far more effective than online advertising.

By: Scott Campbell

Scott Campbell — Wed, 04 Mar 2009 14:06:26 +0000

It’s so easy to dismiss this decades-long marketing success tactic. Particularly in favor of the internet. But the bottom line is always the same…delivering a powerful message at a low cost to lots of prospects. And direct mail still does that…when done correctly.

Great fundamentals, Joe. Thanks for sharing this!