Comments on: Split Testing for Direct Marketing Success http://www.smbmarketingguide.com/direct-marketing-strategies/split-testing-for-direct-marketing-success/?nucrss=1 DIY Brand Strategies to Help Grow Your Business Wed, 22 Jul 2009 23:03:26 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Video: Better Direct Mail | Business Idea of the Day http://www.smbmarketingguide.com/direct-marketing-strategies/split-testing-for-direct-marketing-success/comment-page-1/#comment-451 Video: Better Direct Mail | Business Idea of the Day Mon, 20 Apr 2009 17:18:44 +0000 http://www.smbmarketingguide.com/?p=198#comment-451 [...] you’ve ever thought about spending money on direct mail marketing, you’ve probably wondered why some direct mail gets tossed immediately into the [...] [...] you’ve ever thought about spending money on direct mail marketing, you’ve probably wondered why some direct mail gets tossed immediately into the [...]

]]> By: Video: Better Direct Mail - Sales Entrepreneur .net http://www.smbmarketingguide.com/direct-marketing-strategies/split-testing-for-direct-marketing-success/comment-page-1/#comment-414 Video: Better Direct Mail - Sales Entrepreneur .net Wed, 08 Apr 2009 06:33:34 +0000 http://www.smbmarketingguide.com/?p=198#comment-414 [...] you’ve ever thought about spending money on direct mail marketing, you’ve probably wondered why some direct mail gets tossed immediately into the [...] [...] you’ve ever thought about spending money on direct mail marketing, you’ve probably wondered why some direct mail gets tossed immediately into the [...]

]]> By: The Direct Marketing Voice Links 3-10-2009 | The Direct Marketing Voice http://www.smbmarketingguide.com/direct-marketing-strategies/split-testing-for-direct-marketing-success/comment-page-1/#comment-81 The Direct Marketing Voice Links 3-10-2009 | The Direct Marketing Voice Tue, 10 Mar 2009 16:57:33 +0000 http://www.smbmarketingguide.com/?p=198#comment-81 [...] Split Testing for Direct Marketing Success | Small Business Marketing Guide - Brought to you by HP [...] [...] Split Testing for Direct Marketing Success | Small Business Marketing Guide – Brought to you by HP [...]

]]> By: The Small Business Marketing Guide - Sales Entrepreneur .net http://www.smbmarketingguide.com/direct-marketing-strategies/split-testing-for-direct-marketing-success/comment-page-1/#comment-26 The Small Business Marketing Guide - Sales Entrepreneur .net Fri, 27 Feb 2009 03:41:38 +0000 http://www.smbmarketingguide.com/?p=198#comment-26 [...] first post on the site is about split testing your direct marketing. Here’s a preview: Unlike nearly all other forms of marketing, direct marketing allows you [...] [...] first post on the site is about split testing your direct marketing. Here’s a preview: Unlike nearly all other forms of marketing, direct marketing allows you [...]

]]> By: The Small Business Marketing Guide | Business Idea of the Day http://www.smbmarketingguide.com/direct-marketing-strategies/split-testing-for-direct-marketing-success/comment-page-1/#comment-24 The Small Business Marketing Guide | Business Idea of the Day Fri, 27 Feb 2009 00:25:21 +0000 http://www.smbmarketingguide.com/?p=198#comment-24 [...] first post on the site is about split testing your direct marketing. Here’s a preview: Unlike nearly all other forms of marketing, direct marketing allows you [...] [...] first post on the site is about split testing your direct marketing. Here’s a preview: Unlike nearly all other forms of marketing, direct marketing allows you [...]

]]> By: Denny http://www.smbmarketingguide.com/direct-marketing-strategies/split-testing-for-direct-marketing-success/comment-page-1/#comment-21 Denny Thu, 26 Feb 2009 21:58:51 +0000 http://www.smbmarketingguide.com/?p=198#comment-21 Great Post! Especially the point with the sample size. If you don't test with a large/diverse enough sample size, or over a long enough period of time, your results will be skewed. The question I always ask myself is: In order to get accurate results how large should the sample size be? 100 people? 1,000 people? Besides direct mail, email and text messages don't forget to optimize and split test landing pages. Great Post! Especially the point with the sample size. If you don’t test with a large/diverse enough sample size, or over a long enough period of time, your results will be skewed. The question I always ask myself is: In order to get accurate results how large should the sample size be? 100 people? 1,000 people?

Besides direct mail, email and text messages don’t forget to optimize and split test landing pages.

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