Comments on: Direct Marketing in a 140-Character World http://www.smbmarketingguide.com/direct-marketing-strategies/direct-marketing-in-a-140-character-world/?nucrss=1 DIY Brand Strategies to Help Grow Your Business Wed, 22 Jul 2009 23:03:26 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Sarah http://www.smbmarketingguide.com/direct-marketing-strategies/direct-marketing-in-a-140-character-world/comment-page-1/#comment-473 Sarah Thu, 23 Apr 2009 23:13:35 +0000 http://www.smbmarketingguide.com/?p=623#comment-473 Twitter is moving at the speed of light these days and I'll be interested to see where it's at in the next 3-5 years. I heard someone say today that Twitter is like the web was back in the late 90s and still has a lot of growing to do... Twitter is moving at the speed of light these days and I’ll be interested to see where it’s at in the next 3-5 years. I heard someone say today that Twitter is like the web was back in the late 90s and still has a lot of growing to do…

]]> By: Erno Hannink http://www.smbmarketingguide.com/direct-marketing-strategies/direct-marketing-in-a-140-character-world/comment-page-1/#comment-445 Erno Hannink Mon, 20 Apr 2009 13:04:25 +0000 http://www.smbmarketingguide.com/?p=623#comment-445 Such a 3 hours Twitter research is only valuable when you have a great and strong following. This following can only be build if you spend some time, daily, on Twitter. You need to share valuable content with your following to keep them growing and willing to spend some time on your question. On the other hand meeting up with people that you know from Twitter makes a strong connection fast. So combine some daily Twitter time with offline Twitter meetups and you can ask your followers many things and you will get valuable respons. I heart Twitter <a href="http://twitter,com/ernohannink" rel="nofollow">@ernohannink</a> Such a 3 hours Twitter research is only valuable when you have a great and strong following. This following can only be build if you spend some time, daily, on Twitter. You need to share valuable content with your following to keep them growing and willing to spend some time on your question.
On the other hand meeting up with people that you know from Twitter makes a strong connection fast. So combine some daily Twitter time with offline Twitter meetups and you can ask your followers many things and you will get valuable respons.

I heart Twitter @ernohannink

]]> By: Editor http://www.smbmarketingguide.com/direct-marketing-strategies/direct-marketing-in-a-140-character-world/comment-page-1/#comment-437 Editor Thu, 16 Apr 2009 21:31:21 +0000 http://www.smbmarketingguide.com/?p=623#comment-437 Like blogging, Twitter is not for everyone. However, like blogging, Twitter is becoming more common and more useful. Let's say I own a store that sells jewelry in my store and through my e-commerce site. Spending 3 hours doing my Twitter research and then an hour a week building and maintaining my presence sounds like an experiment that uses some valuable time but could have some good results. It's low-risk and measurable. Any new marketing technique takes thought and should be considered logically. But it is nice to be able to experiment in free ways that take a modest investment of time. Like blogging, Twitter is not for everyone. However, like blogging, Twitter is becoming more common and more useful.

Let’s say I own a store that sells jewelry in my store and through my e-commerce site. Spending 3 hours doing my Twitter research and then an hour a week building and maintaining my presence sounds like an experiment that uses some valuable time but could have some good results. It’s low-risk and measurable.

Any new marketing technique takes thought and should be considered logically. But it is nice to be able to experiment in free ways that take a modest investment of time.

]]> By: Chris O. http://www.smbmarketingguide.com/direct-marketing-strategies/direct-marketing-in-a-140-character-world/comment-page-1/#comment-436 Chris O. Thu, 16 Apr 2009 17:08:47 +0000 http://www.smbmarketingguide.com/?p=623#comment-436 Money is certainly not the barrier to entry with Twitter but time is. What works for Dell might not work for a local Law Firm. As Twitter grows so does the time needed to get your voice heard amongst the clutter. It has become a predictable life-cycle with networking sites. They're incredibly efficient at creating awareness in the early stages but as everyone enters the space the power of each individual begins to wane, often giving rise to the traditional marketing hierarchy the site was originally praised for replacing. i.e. Dell on Twitter, Facebook Ads, and other forms of structuring by budget. If you have a few hours a day to spend developing virtual relationships and "enriching" the community, I genuinely think Twitter is for you. If you only have a few minutes a day, I'm not quite sure it would be the best use of your time. best, Chris O. Referral Key “Your Trusted Referral Network” Money is certainly not the barrier to entry with Twitter but time is. What works for Dell might not work for a local Law Firm. As Twitter grows so does the time needed to get your voice heard amongst the clutter.

It has become a predictable life-cycle with networking sites. They’re incredibly efficient at creating awareness in the early stages but as everyone enters the space the power of each individual begins to wane, often giving rise to the traditional marketing hierarchy the site was originally praised for replacing. i.e. Dell on Twitter, Facebook Ads, and other forms of structuring by budget.

If you have a few hours a day to spend developing virtual relationships and “enriching” the community, I genuinely think Twitter is for you.

If you only have a few minutes a day, I’m not quite sure it would be the best use of your time.

best,

Chris O.
Referral Key
“Your Trusted Referral Network”

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