Comments on: Direct Mail Must Be More Direct Than Ever

By: clipping path services

clipping path services — Wed, 10 Jun 2009 03:57:00 +0000

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By: The Direct Marketing Voice Links 4-13-2009 | The Direct Marketing Voice

The Direct Marketing Voice Links 4-13-2009 | The Direct Marketing Voice — Mon, 13 Apr 2009 16:33:31 +0000

[...] Direct Mail Must Be More Direct Than Ever [...]

By: Direct Mail Must Be More Direct Than Ever | Small Business … | thedirectmailsecrets

Wed, 01 Apr 2009 22:10:42 +0000

[...] Read more from the original source: Direct Mail Must Be More Direct Than Ever | Small Business … [...]

By: Cory

Cory — Fri, 27 Mar 2009 16:11:52 +0000

Our photo lab also offers marketing services. We possess variable data capabilities and have been trying to get more clients on board with personalized marketing: URLs, direct mail, and e-mail. When we conduct internal marketing (even as simple as putting their name in the e-mail subject line), we achieve much higher results through personalization. I also appreciate Tim’s comment about his three/four stages of sending direct mail; I may consider this for the future. But I would tie these ideas to an electronic medium such as a landing page so we can better track the response/success rate.

Great article!

By: The Direct Marketing Voice Links 3-27-2009 | The Direct Marketing Voice

The Direct Marketing Voice Links 3-27-2009 | The Direct Marketing Voice — Fri, 27 Mar 2009 14:57:31 +0000

[...] Direct Mail Must Be More Direct Than Ever [...]

By: TimNagle

TimNagle — Thu, 26 Mar 2009 22:17:01 +0000

I agree John, that Direct Mail needs to be unique, just like our business. It needs to stand out. Oversized full color/two sided works well for my direct mail campaigns. I use a 5.75×11.25 and use a frequency over a short period of time to the same area. 1st is Image/educational, 2nd is call to action and educational and the third is laminated with a magnet for them to add to the fridge. When I have used a forth, with 3-D mail I have had the best responses:)