Small Business Marketing Guide - DIY (do-it-yourself) BRAND MARKETING STRATEGIES to HELP YOU GROW YOUR BUSINESS

Gut reaction to Direct Marketing ~ makes me think of the things that appear in my physical mailbox and my digital one. In trying to figure out what to tell you this week, i noticed something when i went to grab a glass of orange juice from the fridge… the BEST random mailers i get seem to end up on my fridge. In from the mailbox, played with a bit at the table, and then either trashed/recycled or there they go ~ magnet grasped onto the fridge like works of art (keep in mind i’m 26 and kidless, so the fridge is more filled with tetris magnets and random snippets that inspire me versus fingerpainting masterpieces).

So as a recipient of direct marketing, i implore you to make whatever it is you stick in one of my many mailboxes (be it digital or physical) – MEMORABLE! And if possible beautiful, informative, surprising, and fun as well. Like that postcard from Veer? I couldn’t stop fiddling with it during phone calls, feeling the depressed words, cooing over the fonts (i’m silly like that)… Veer always makes the best mailers. If you want to get random snail mail that will put a smile on your face, get on their mailing list! New stock photo collection and new fonts? Massive posters show up that i can’t bare to throw away. A series of fonts and clip art that lean retro ~ you’ll be trying to fill out the puzzles in their secret society handbook. Summertime blues ~ but fun refreshing fonts and color palettes to be shown? Your desk will suddenly have a fun flippy calendar looking booklet that really houses instant excuses for all occasions in beautiful typography. Keep in mind what Veer actually sells is fonts and stock photography ~ but that’s no excuse not to get creative with what you may send out! Really i think there’s something magical about being able to not only spread the word about your goods and services, have it be informative, and perhaps most importantly of all, make whatever you put out there feel like a GIFT to the recipients.

And know if you sent me something in mail and are curious if it worked on me… well just come and see if it made the fridge…