Small Business Marketing Guide - DIY (do-it-yourself) BRAND MARKETING STRATEGIES to HELP YOU GROW YOUR BUSINESS

If you click on the “Direct Marketing Strategies” tab, you’ll see a ton of great advice on how to boost your revenues through direct marketing.  Here’s an Editor’s Roundup of some of the hottest direct marketing tips from our group of small business marketing experts.

CRAFT A MESSAGE: Joe Costantino offers six rules for creating an effective direct marketing message.

Before you can embark on your direct marketing journey, you have to figure out what message you want to send and what action you want prospects to take. It’s important to remember that people won’t know why they should buy from you unless you tell them.

GET RESPONSE: Anita Campbell outlines four ways to get a high response from your direct marketing efforts.

One of the great direct marketing tips Anita offers is important and often-ignored: “Identify your audience and reach them where and how they want to be reached.” Don’t send a blast to a huge list — through snail mail or online — and then just hope for the best. Determine who you want to reach and do research on the best way to reach them.

MEASURE THAT RESPONSE: Dane Carlson details how to test the effectiveness of your direct marketing through split  testing.

How will you know which methods work and which ones don’t if you don’t actually track your results? Often times minor changes can make all the difference in your direct marketing. Online and offline, there are many ways to track where your customers are coming from.

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The Small Business Marketing Guide, brought to you by HP, features a plethora of advice and resources to help you grow your small business. Check out a special offer from HP good for $100 worth of free postage and supplies from Stamps.com.  And be sure to read expert posts about brand strategy, direct marketing, creating marketing materials, taking your brand online.