Comments on: Lessons From Home Grown Marketing Collateral

By: Inside Small Business » Blog Archive » DIY Marketing: Stay Focused on Your Goal

Mon, 08 Jun 2009 15:52:18 +0000

[...] Lessons Learned From Home-Grown Marketing Collateral — Anita Campbell of Small Business Trends is a marketing expert. But, everyone can learn from their mistakes. Here she shares some lessons she learned from a promotional booklet she made herself and how she improved it. [...]

By: Larry Allred

Larry Allred — Mon, 20 Apr 2009 16:09:11 +0000

Your piece using the successful promo product as inspiration was great! There are hundreds more “Useful items to convey your message that may not have require as much setup costs. great idea!

By: Anita Campbell

Anita Campbell — Thu, 26 Mar 2009 19:18:18 +0000

Hi Chris, I love to find ways to tie together the offline world and the online world. But it’s challenging!

Hi Gary, thanks for saying so. I’ve been blessed with lots of successes. But those successes are the result of failures, or “successful failures” as I will call this one. It’s a successful failure because I did get some value out of it, and most of all I learned some valuable lessons from the whole experience.

– Anita

By: Gary Nickerson

Gary Nickerson — Wed, 25 Mar 2009 19:51:24 +0000

I liked your this post on creating off-line collateral. I thought the earlier post on what Google taught you about creating collateral material was quite good but I was really excited about the this post, which I thought was not only good but brave. So few of us are willing to say “I didn’t do it right!” in public. The lessons you learned aver very valuable and I appreciate not having to make those mistakes myself. Fortunately for me, my wife is a professional and professionally-trained graphic designer, who has her own business. She’s created a template design for my website to replace the free one I used and one day I’ll have it converted for use.

Thanks again for willing to be out there with the not-so-good (but not-so-bad) as well as the good.

By: How Google Inspired Me to Create Printed Marketing Collateral | Small Business Trends

Wed, 25 Mar 2009 14:01:55 +0000

[...] Lessons From Home Grown Marketing Collateral [...]

By: What Google Can Teach Us About Printed Marketing Materials | Small Business Marketing Guide - Brought to you by HP

Wed, 25 Mar 2009 12:01:02 +0000

[...] my own, with tips. I also created a microsite section of my website to draw people back to. In a future post I share my own booklet with you, inspired by the Google [...]

By: Chris Ritke

Chris Ritke — Wed, 25 Mar 2009 04:42:39 +0000

I’ve been growing an online service (uploadthingy.com) through Adwords for some time now. I know almost exactly what the ROI is – not all that bad actually. Still, we just had 1000 post cards printed up, full color on one side, blank on the other. I spent this evening writing a small note and the address on the post cards by hand. I managed about 60 – now my hand hurts pretty bad. It’ll be interesting to see how it goes! Whatever the case, I agree with you that it’s important to remember that there is a world outside of the Internet (even if your business is on the net!) – and that there are all sorts of real world ways to promote your business.

By: Martin Lindeskog

Martin Lindeskog — Wed, 25 Mar 2009 03:11:19 +0000

I look forward to follow your journey of creating a new booklet!