Comments on: Incredible Credible Marketing Materials http://www.smbmarketingguide.com/creating-marketing-materials/incredible-credible-marketing-materials/?nucrss=1 DIY Brand Strategies to Help Grow Your Business Wed, 22 Jul 2009 23:03:26 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Bill R. http://www.smbmarketingguide.com/creating-marketing-materials/incredible-credible-marketing-materials/comment-page-1/#comment-585 Bill R. Thu, 02 Jul 2009 17:31:20 +0000 http://www.smbmarketingguide.com/?p=471#comment-585 Thanks for your list. I especially like # 1 Use Strong Imagery. As you said, a picture is worth a thousand words and when you have limited real estate, a solid photograph or graphic can communicate much more than copy. I normally encourage clients to think through their message and include several possible images that they would use in conveying the benefits of their product or service. Thanks for your list. I especially like # 1 Use Strong Imagery. As you said, a picture is worth a thousand words and when you have limited real estate, a solid photograph or graphic can communicate much more than copy.

I normally encourage clients to think through their message and include several possible images that they would use in conveying the benefits of their product or service.

]]> By: Chris O. http://www.smbmarketingguide.com/creating-marketing-materials/incredible-credible-marketing-materials/comment-page-1/#comment-421 Chris O. Fri, 10 Apr 2009 15:02:38 +0000 http://www.smbmarketingguide.com/?p=471#comment-421 Adrianne, Great read. I like your advice about the percentages; I think I'll keep that in mind. It's 94.283763% effective. =) best, Chris O. Referral Key “Your Trusted Referral Network” Adrianne,

Great read. I like your advice about the percentages; I think I’ll keep that in mind. It’s 94.283763% effective. =)

best,

Chris O.
Referral Key
“Your Trusted Referral Network”

]]> By: Jeff Bishop http://www.smbmarketingguide.com/creating-marketing-materials/incredible-credible-marketing-materials/comment-page-1/#comment-418 Jeff Bishop Thu, 09 Apr 2009 20:25:10 +0000 http://www.smbmarketingguide.com/?p=471#comment-418 Adrianne, Great article...Excellent idea on "exact percentages vs. rounding!" AND...great reminder about "feature babble! Adrianne, Great article…Excellent idea on “exact percentages vs. rounding!” AND…great reminder about “feature babble!

]]> By: Small Business Marketing Materials | Tornado Marketing Hot Ideas http://www.smbmarketingguide.com/creating-marketing-materials/incredible-credible-marketing-materials/comment-page-1/#comment-415 Small Business Marketing Materials | Tornado Marketing Hot Ideas Thu, 09 Apr 2009 17:58:56 +0000 http://www.smbmarketingguide.com/?p=471#comment-415 [...] on over to HP’s Small Business Marketing Guide to see the article I wrote on creating incredible, credible marketing materials.   I gave readers [...] [...] on over to HP’s Small Business Marketing Guide to see the article I wrote on creating incredible, credible marketing materials.   I gave readers [...]

]]> By: Scott Campbell http://www.smbmarketingguide.com/creating-marketing-materials/incredible-credible-marketing-materials/comment-page-1/#comment-209 Scott Campbell Tue, 31 Mar 2009 20:12:12 +0000 http://www.smbmarketingguide.com/?p=471#comment-209 Great article, Adrianne. I think these points are the basis of a good marketing program. Great article, Adrianne. I think these points are the basis of a good marketing program.

]]> By: Fabio Platero http://www.smbmarketingguide.com/creating-marketing-materials/incredible-credible-marketing-materials/comment-page-1/#comment-201 Fabio Platero Tue, 31 Mar 2009 00:27:51 +0000 http://www.smbmarketingguide.com/?p=471#comment-201 I have used the testimony of my clients with the product as a tool to recruit new customers. And the effect has been extremely positive. I have used the testimony of my clients with the product as a tool to recruit new customers. And the effect has been extremely positive.

]]> By: Ken Partain http://www.smbmarketingguide.com/creating-marketing-materials/incredible-credible-marketing-materials/comment-page-1/#comment-200 Ken Partain Mon, 30 Mar 2009 19:42:02 +0000 http://www.smbmarketingguide.com/?p=471#comment-200 Great reminder Adrianne. These points you have shared are important regardless of the medium you are using; print, tv, radio, direct mail and the web. Great reminder Adrianne. These points you have shared are important regardless of the medium you are using; print, tv, radio, direct mail and the web.

]]> By: Joe Dager http://www.smbmarketingguide.com/creating-marketing-materials/incredible-credible-marketing-materials/comment-page-1/#comment-199 Joe Dager Mon, 30 Mar 2009 18:51:13 +0000 http://www.smbmarketingguide.com/?p=471#comment-199 I enjoy the tips. Especially the part about people imaging their life after they purchase your product or service. Creating that image immediately, is one of those Aha moments we strive for. Solid article! I enjoy the tips. Especially the part about people imaging their life after they purchase your product or service. Creating that image immediately, is one of those Aha moments we strive for.

Solid article!

]]> By: John Jantsch - Duct Tape Marketing http://www.smbmarketingguide.com/creating-marketing-materials/incredible-credible-marketing-materials/comment-page-1/#comment-198 John Jantsch - Duct Tape Marketing Mon, 30 Mar 2009 18:40:14 +0000 http://www.smbmarketingguide.com/?p=471#comment-198 All great advice Adrianne - really like #4 - give examples, specific results and use case studies to help prove your claims. All great advice Adrianne – really like #4 – give examples, specific results and use case studies to help prove your claims.

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