Comments on: Education Over Selling Rules the Day http://www.smbmarketingguide.com/creating-marketing-materials/education-over-selling-rules-the-day/?nucrss=1 DIY Brand Strategies to Help Grow Your Business Wed, 22 Jul 2009 23:03:26 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: mlgreen8753 http://www.smbmarketingguide.com/creating-marketing-materials/education-over-selling-rules-the-day/comment-page-1/#comment-590 mlgreen8753 Wed, 22 Jul 2009 00:46:33 +0000 http://www.smbmarketingguide.com/?p=95#comment-590 You made some very good points. Providing more options for the distribution of information is the key. That's why you can buy an information product and receive the PDF, MP3, and AVI version of the same product. When small businesses learn to advertising their products in such a way they can increase their sales. You made some very good points. Providing more options for the distribution of information is the key. That’s why you can buy an information product and receive the PDF, MP3, and AVI version of the same product. When small businesses learn to advertising their products in such a way they can increase their sales.

]]> By: Inside Small Business » Blog Archive » DIY Marketing: Stay Focused on Your Goal http://www.smbmarketingguide.com/creating-marketing-materials/education-over-selling-rules-the-day/comment-page-1/#comment-565 Inside Small Business » Blog Archive » DIY Marketing: Stay Focused on Your Goal Mon, 08 Jun 2009 15:52:00 +0000 http://www.smbmarketingguide.com/?p=95#comment-565 [...] Don’t sell. Instead, educate — John Jantsch of Duct Tape Marketing explains how you can use marketing materials to educate your customers and build trust. [...] [...] Don’t sell. Instead, educate — John Jantsch of Duct Tape Marketing explains how you can use marketing materials to educate your customers and build trust. [...]

]]> By: DIY Marketing: Stay Focused on Goal | Small Business Marketing Guide - Brought to you by HP http://www.smbmarketingguide.com/creating-marketing-materials/education-over-selling-rules-the-day/comment-page-1/#comment-554 DIY Marketing: Stay Focused on Goal | Small Business Marketing Guide - Brought to you by HP Tue, 02 Jun 2009 00:54:37 +0000 http://www.smbmarketingguide.com/?p=95#comment-554 [...] Don’t sell. Instead, educate — John Jantsch of Duct Tape Marketing explains how you can use marketing materials to educate your customers and build trust. [...] [...] Don’t sell. Instead, educate — John Jantsch of Duct Tape Marketing explains how you can use marketing materials to educate your customers and build trust. [...]

]]> By: julie http://www.smbmarketingguide.com/creating-marketing-materials/education-over-selling-rules-the-day/comment-page-1/#comment-128 julie Fri, 20 Mar 2009 00:15:26 +0000 http://www.smbmarketingguide.com/?p=95#comment-128 It's new I think; but I like http://saleseverything.ning.com/ it says that educating is closing. It’s new I think; but I like http://saleseverything.ning.com/

it says that educating is closing.

]]> By: Nicole http://www.smbmarketingguide.com/creating-marketing-materials/education-over-selling-rules-the-day/comment-page-1/#comment-33 Nicole Mon, 02 Mar 2009 18:07:50 +0000 http://www.smbmarketingguide.com/?p=95#comment-33 A humanized approach to "educating" rather than straight "selling" is indeed refreshing. Thanks for the great post! A humanized approach to “educating” rather than straight “selling” is indeed refreshing. Thanks for the great post!

]]> By: 3 Press Release Tips | Small Business Marketing Guide - Brought to you by HP http://www.smbmarketingguide.com/creating-marketing-materials/education-over-selling-rules-the-day/comment-page-1/#comment-32 3 Press Release Tips | Small Business Marketing Guide - Brought to you by HP Mon, 02 Mar 2009 11:14:38 +0000 http://www.smbmarketingguide.com/?p=95#comment-32 [...] press release is different from a press kit (see John Jantsch’s great tips on creating press kits and other marketing materials). You can think of a press kit as being about [...] [...] press release is different from a press kit (see John Jantsch’s great tips on creating press kits and other marketing materials). You can think of a press kit as being about [...]

]]> By: John Jantsch - Duct Tape Marketing http://www.smbmarketingguide.com/creating-marketing-materials/education-over-selling-rules-the-day/comment-page-1/#comment-31 John Jantsch - Duct Tape Marketing Fri, 27 Feb 2009 22:52:50 +0000 http://www.smbmarketingguide.com/?p=95#comment-31 But Kris - they just have to, it's become the expectation, don't do it and get ready to compete on price, do it and get ready to charge a premium for your services. But Kris – they just have to, it’s become the expectation, don’t do it and get ready to compete on price, do it and get ready to charge a premium for your services.

]]> By: Kris Bovay http://www.smbmarketingguide.com/creating-marketing-materials/education-over-selling-rules-the-day/comment-page-1/#comment-30 Kris Bovay Fri, 27 Feb 2009 22:10:20 +0000 http://www.smbmarketingguide.com/?p=95#comment-30 I agree that the tri-fold brochure has lost its place in the marketing materials line-up; I'm not sure however that the small business owner is ready to produce (or have produced) the number of information sheets that you talk about. (Yes they should hire professionals to produce the material but typically small business owners are pretty independent and cost conscious and want to do it themselves - then the business gets in the way, then the marketing materials are left undone or incomplete.) I agree that the tri-fold brochure has lost its place in the marketing materials line-up; I’m not sure however that the small business owner is ready to produce (or have produced) the number of information sheets that you talk about. (Yes they should hire professionals to produce the material but typically small business owners are pretty independent and cost conscious and want to do it themselves – then the business gets in the way, then the marketing materials are left undone or incomplete.)

]]> By: Carlo/Carlo At Your Service Productions http://www.smbmarketingguide.com/creating-marketing-materials/education-over-selling-rules-the-day/comment-page-1/#comment-23 Carlo/Carlo At Your Service Productions Thu, 26 Feb 2009 23:43:57 +0000 http://www.smbmarketingguide.com/?p=95#comment-23 Great information that underscores the fact that business as usual just doesn't cut it in today's market place. This was an excellent post in that you've spoken the complete truth and empowered each reader with what is needed in a kit. Thanks! Great information that underscores the fact that business as usual just doesn’t cut it in today’s market place. This was an excellent post in that you’ve spoken the complete truth and empowered each reader with what is needed in a kit. Thanks!

]]> By: Small Business Marketing Guide from HP | The Marketr http://www.smbmarketingguide.com/creating-marketing-materials/education-over-selling-rules-the-day/comment-page-1/#comment-22 Small Business Marketing Guide from HP | The Marketr Thu, 26 Feb 2009 23:18:45 +0000 http://www.smbmarketingguide.com/?p=95#comment-22 [...] out my first article - Education over Selling Rules the Day. Make sure to leave comments and say [...] [...] out my first article – Education over Selling Rules the Day. Make sure to leave comments and say [...]

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