Comments on: Do the Green Thing

By: Why Giving Is the New Taking, and How Direct Marketing Can Help | Small Business Marketing Guide - Brought to you by HP

Mon, 11 May 2009 13:00:43 +0000

[...] caring about the environment. I already offered some suggestions on this in my earlier post, “Do the Green Thing,” and they apply to direct marketing just as well. Generosity is no longer an option, and that [...]

By: Editor

Editor — Tue, 21 Apr 2009 22:01:59 +0000

One very simple thing you can do at home when printing materials is to get a clear preview of your document before printing out “test” copies. A surprising amount of waste is generated from printing something just to see what it looks like and then discovering it’s not right. HP has a way to do this — Print View. You can get it here . But no matter how you choose to preview your print jobs, it’s environmentally responsible to print out as few testers as possible to keep more paper out of the recycling bin.

By: The Direct Marketing Voice Links 4-14-2009 | The Direct Marketing Voice

The Direct Marketing Voice Links 4-14-2009 | The Direct Marketing Voice — Tue, 14 Apr 2009 14:41:51 +0000

[...] Do the Green Thing | Small Business Marketing Guide [...]

By: Postcard Printing

Postcard Printing — Mon, 13 Apr 2009 23:49:24 +0000

Nice samples and great tips on eco-friendly mailer options. We will certainly consider them for our future campaigns. Thanks!