June 15, 2009

What’s the one thing you think a small company starting up with social media should do? Read the answer by Duct Tape Marketing. Then for a truly simple way to set up a blog or website for your small business, use a DIY or custom template from HP Creative Studio.

Laptop Megaphone

On May 6th at 9 a.m. PDT, I will be joined by Guy Kawasaki, author of Art of the Start, Chris Brogan of ChrisBrogan.com and David Meerman Scott, author of World Wide Rave, to discuss taking your brand online. This is the fourth in a series of five webinars brought to you by HP, creators of MarketSplash and the Creative Studio –- online tools to make your marketing simple, professional and affordable

I’ll be asking this all-star panel to cover many of the strategies and tactics that small business owners need to consider and tap on the way to creating a total web presence.

In today’s rapidly evolving world of marketing, few things are more important than being found online when and where your prospects are looking

For most small businesses, a website is an acknowledged part of being in business, but it’s not enough.

In this session we will dive into

  • Ways to create and spread content that gets read and found,
  • How to take advantage of local and social search
  • How to make online PR work for your business
  • Optimizing online brand assets such as social profiles
  • Social networks and other online marketing outposts
  • Monitoring and measuring your brand online

This is a rare opportunity to hear from some of best and brightest online. We’ll keep it fast moving, cover lots of practical tips, and reveal all of our favorite online tools- come ready to take a ton of notes. We’ll be taking questions live too, so start thinking about what you might like to ask Chris, David, Guy and me.

Register for event here and receive reminders as well as a link to the recorded archive.