Small Business Marketing Guide - DIY (do-it-yourself) BRAND MARKETING STRATEGIES to HELP YOU GROW YOUR BUSINESS

June 15, 2009

What’s the one thing you think a small company starting up with social media should do? Read the answer by Duct Tape Marketing. Then for a truly simple way to set up a blog or website for your small business, use a DIY or custom template from HP Creative Studio.

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Direct Marketing Strategies

Why Giving Is the New Taking, and How Direct Marketing Can Help

Katherine NoyesKatherine Noyes | May 11th, 2009 - 07:00 AM
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One of the classic mistakes many marketers make is to assume that potential customers inherently care about their company or the product they have to sell. It may sound harsh, but the fact of the matter is that they just don’t. Most customers don’t care about you, your product, your exciting young company or what you have to say.

What do they care about? Solving some problem or meeting some need of their own. But increasingly, they also care about doing business with companies that care about them.

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Make sure your customers don't see your mail as junk mail. Include a free gift! You can design some great ones at the HP Creative Studio.