Small Business Marketing Guide - DIY (do-it-yourself) BRAND MARKETING STRATEGIES to HELP YOU GROW YOUR BUSINESS

June 15, 2009

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Direct Marketing Strategies

The Savvy DIY Marketer’s Guide to a High Response Direct Marketing Campaign

Anita CampbellAnita Campbell | February 18th, 2009 - 09:09 PM
(5) Comments | (23) Found this useful. Do you? Yes

Direct Mail

I wonder if you made the same assumption as I did when you read the title of this post?  Did you read “Direct Marketing” but think “Direct Mail?”

Direct marketing is defined as sending a marketing message directly to someone, instead of using mass media such as TV, magazines, billboards, etc.  Direct marketing channels include but aren’t limited to paper mail, telephone, mobile phone text (SMS), and e-mail.

This is an important distinction because the cost of a first class postage stamp in the U.S. is going up to 44 cents on May 11, 2009.  Each postage increase makes getting return on your investment in traditional direct mail a lot harder to come by.

Despite the price increase, direct marketing is still worthwhile.  It just means you have to be smarter at it. 

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As Anita says, direct marketing isn't just direct mail. Check out resources for one-stop e-mail marketing.