Brand Strategy

What’s the one thing you think a small company starting up with social media should do? Read the answer by Duct Tape Marketing. Then for a truly simple way to set up a blog or website for your small business, use a DIY or custom template from HP Creative Studio.

The Truth About Small Business Branding

Editor | March 19th, 2009 - 10:02 AM
Comments Off | (3) Found this useful. Do you? Yes

webinar

In case you missed it (or would love to hear it again): The March 18 webinar on “The Truth About Small Business Branding” is available for re-play. Click here to play the webinar.

The all-star panel, led by John Jantsch of Duct Tape Marketing, featured:

» Karen Post – The Branding Diva & Author of Brain Tattoos
» John Moore – Creator of Brand Autopsy & Author of Tribal Knowledge
» Sam Horn – Author of Pop! – Stand out in any crowd
» Aaron Weiss – Chief Product Officer for MarketSplash

Join us March 31 for the next webinar, Creating Marketing Materials. Register now!

Join us March 31 for the next webinar on Creating Marketing Materials. Register now!

Brand Strategy

Roundup: Developing Your Marketing Brand Strategy

Editor | March 23rd, 2009 - 02:21 AM
Comments Off | (6) Found this useful. Do you? Yes

We’ve featured a lot of great advice on this site for developing your brand strategy. Here are some highlights to help you take advantage of the tips we’ve offered so far.

1. Choose a name with a good story behind it

John Battelle advises: “It’s often said that a brand is a ‘vessel waiting to be filled.’ In other words, you can call a new product or service anything, and after a while, if your product is successful, that brand will come to mean whatever experience it ends up delivering. While I generally agree with the thesis, I’ve found that having a great story is a very good way to jumpstart a new brand, and a great way to help sell it and keep defining it in the long term.”

You can read the full post here.

2. Clearly define what it is your company does

Guy Kawasaki says, “… if you want to build a company that can take the heat, you need to define your business in not in terms of what you do but what benefit you provide. Now ask yourself: What business is your company in?”

Brand Strategy

Rockstar Small Business Branding

Marissa Brassfield | April 23rd, 2009 - 09:09 AM
Comments Off | (8) Found this useful. Do you? Yes

Pinkberry frozen yogurt has been spotted in the hands of famous people from Paris Hilton to Mike Tyson; it’s appeared in television shows like “Saturday Night Live” and within celebrity gossip magazines like Us Weekly and People. How did a frozen yogurt company achieve such pop culture street cred in such a short span of time? Rockstar branding.