Who are you?

Jean Aw | March 9th, 2009 - 04:55 PM
(12) Found this useful. Do you? Yes

Here’s some eye candy to get you thinking about branding ~ feel free to click any of the images above to find out more!

The first thing that comes to mind when i think of Branding and Identity are these three questions…
1) Who are you?
2) Who do you want to be?
3) Why are you special?

And then take that, mix it all together, and be consistent and unapologetic about it. Because ultimately your Identity (be it as a brand or a person or an entity or a product) is who you are!

That being said ~ from a visual perspective ~ what i deal with as far as branding and identity on a day to day basis beyond the usual (business cards, etc) are things like… email signatures, twitter/aim avatars, favicons, etc ~ all those little details on your websites and in your pocket. THIS is where the consistency begins to be key. Don’t let the details slide ~ inconsistent branding with a different logo, or a different version of your logo all over your site, materials, business cards, press releases, etc ~ is just confusing and messy and doesn’t reflect well! So take a peek at the growing list after the jump ~ and i’d love to hear more that you think of as well!

So i’m going to assume you’ve gotten the big picture on Branding and Identity down ~ my advice? Don’t forget to make sure its implemented perfectly EVERYWHERE it interacts with the public! One of my biggest pet peeves is definitely inconsistent branding … and when you do a full brand redesign or a logo redesign, make sure there are no remnants around!

So here’s a check list off the top of my head ~

- Business Cards
- Email Signatures
- Press Releases
- All pages of your website, facebook, myspace, linkedin, etc…
- Favicon (that tiny icon that shows up next to your website name in browsers – read more here)
- Twitter/Instant Messaging/etc Avatar/Icons
- Advertisements
- Job Postings
- Invitations (regardless of whether they are e-vites or beautifully letterpressed)
- Guest Posts (like on a blog like this!)
- Schwag – stickers, buttons, tshirts, hats….
- …. What other places do you use your logos/branding that others may overlook? Leave a comment!