Comments on: Me and My Brands http://www.smbmarketingguide.com/brand-strategy/me-and-my-brands/?nucrss=1 DIY Brand Strategies to Help Grow Your Business Wed, 22 Jul 2009 23:03:26 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: AngelaAtHP http://www.smbmarketingguide.com/brand-strategy/me-and-my-brands/comment-page-1/#comment-524 AngelaAtHP Tue, 12 May 2009 15:22:12 +0000 http://www.smbmarketingguide.com/?p=820#comment-524 Carl -- I can certainly relate to your point of view. I love sharing customer stories and how our products and services help make their businesses and everyday lives better and their exceptional moments shine brighter. I'd love to get your feedback on two such stories: <a href="http://expressioncentersmb.wetpaint.com/page/Sweetpea+Bicycles" rel="nofollow">Sweetpea Bicycles</a> <a href="http://expressioncenter.wetpaint.com/page/Pioneer+Woman" rel="nofollow">The Pioneer Woman</a> Thanks, Angela LoSasso Twitter: <a href="http://www.twitter.com/AngelaAtHP" rel="nofollow">AngelaAtHP</a> <a href="http://www.hp.com/print" rel="nofollow">HP Creative Studio</a> Carl —
I can certainly relate to your point of view. I love sharing customer stories and how our products and services help make their businesses and everyday lives better and their exceptional moments shine brighter.

I’d love to get your feedback on two such stories:
Sweetpea Bicycles
The Pioneer Woman

Thanks,
Angela LoSasso
Twitter: AngelaAtHP
HP Creative Studio

]]> By: Carl V. Natale http://www.smbmarketingguide.com/brand-strategy/me-and-my-brands/comment-page-1/#comment-518 Carl V. Natale Fri, 08 May 2009 12:50:23 +0000 http://www.smbmarketingguide.com/?p=820#comment-518 I agree that storytelling is a great way to advance a brand. But make sure the hero of that story is your customer. Your product is simply a prop that allows the hero to solve a problem. I agree that storytelling is a great way to advance a brand. But make sure the hero of that story is your customer. Your product is simply a prop that allows the hero to solve a problem.

]]> By: Marc http://www.smbmarketingguide.com/brand-strategy/me-and-my-brands/comment-page-1/#comment-511 Marc Wed, 06 May 2009 17:50:53 +0000 http://www.smbmarketingguide.com/?p=820#comment-511 The best quote I've ever heard about how to think of a brand, is that it is the sum of all promises you're making to your customers. Love that way of thinking. The best quote I’ve ever heard about how to think of a brand, is that it is the sum of all promises you’re making to your customers. Love that way of thinking.

]]> By: tommy http://www.smbmarketingguide.com/brand-strategy/me-and-my-brands/comment-page-1/#comment-510 tommy Wed, 06 May 2009 15:24:30 +0000 http://www.smbmarketingguide.com/?p=820#comment-510 Regarding Scott's quote "We all want to think that we’re a piece of something bigger than ourselves", certain brands have succeeded at using that ancient need to amass a devout following in much the same way that world religions have gathered their own legions of followers. In that regard, the Brand (capital B) has in some instances become a religion unto itself. Let's remain aware of what we're worshipping as we move into the second decade of this young century. (Example: If they promoted PEACE as a "brand", the way they push retail products on us, no one in their right mind would be able to support a war on anything.) Regarding Scott’s quote “We all want to think that we’re a piece of something bigger than ourselves”, certain brands have succeeded at using that ancient need to amass a devout following in much the same way that world religions have gathered their own legions of followers. In that regard, the Brand (capital B) has in some instances become a religion unto itself. Let’s remain aware of what we’re worshipping as we move into the second decade of this young century. (Example: If they promoted PEACE as a “brand”, the way they push retail products on us, no one in their right mind would be able to support a war on anything.)

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