Comments on: How to Have “The Golden Touch”

By: Business How To Start

Business How To Start — Sat, 23 May 2009 19:50:34 +0000

It is a really good branding formula. These tips recommend us to fully focus on the customers. Whether they are for product creation or product innovation, it is a good to start to think on what customer wants, not on what we as a businessman wants. A creator of the product must think how customer thinks, wants, and how they walk.

By: What You Can Learn from the Ice Business | Small Business Marketing Guide - Brought to you by HP

Tue, 17 Mar 2009 15:50:45 +0000

[...] my last post, I discussed how to get the golden touch by producing a DICEE product or service. This advice was [...]

By: gushin

gushin — Tue, 17 Mar 2009 03:51:18 +0000

King Khan…how about Twitter from an iPhone.

By: King Khan

King Khan — Tue, 17 Mar 2009 02:51:13 +0000

Would you apply DICEE to Twitter?

By: Jeff Johnson

Jeff Johnson — Thu, 05 Mar 2009 15:52:48 +0000

Your post validates everything i preach to my co-workers, and you say it all in just a few very well chosen words. I woul love to interview you and include the message and some of the text in this topic in our magazine
visit http://www.ctngreen.com/mag thanks

By: John Spence

John Spence — Thu, 26 Feb 2009 16:36:37 +0000

Guy — fantastic post! It is been my experience that far too few businesses think deeply about the quality, design, elegance and usability of their products. Oh, they talk about it, and say it is important, but it is the rare business that truly goes below the surface and takes a hard look — from the customer’s standpoint — at building a uniquely valuable and useful product. I sent a link on to this article to all of my clients — thanks so much Guy I really appreciate you posting this. Take good care — John Spence

By: Mr Corbett

Mr Corbett — Thu, 26 Feb 2009 00:21:06 +0000

comment
I have to confess to being a little confused with this post Guy. When you talk about ‘branding’ are you using the term as an alternative term for ‘marketing’? I agree with the DICEE acronym for the elements best needed if you want to create a great product or service. But ‘branding’??
To my mind the brand is not what you say your product is it is what other people say it is. Your brand equity exists in the tangible and non tangible things people say and feel about your product and service. I must be missing something with this post or perhaps just misunderstanding your use of the word branding. I am unsure how the maker goes about ‘branding’ their product? I always thought you create a great product (see your post), you tell a wonderful story about it, you are authentic and genuine in every thing you do and hopefully over time your customers tell you what they feel about your product..surely that is the brand?

By: Nicole

Nicole — Wed, 25 Feb 2009 18:17:52 +0000

Agree with Michael– appreciate so many important core elements in an easy to remember acronym. DICEE. Love it.

By: Michael

Michael — Wed, 25 Feb 2009 17:52:51 +0000

I love it when seemingly complicated overall strategy is broken down to a memorable acronym. It definitely supports our overall strategy – whew!

By: Caroline

Caroline — Wed, 25 Feb 2009 17:21:36 +0000

Thanks for this! it is a simple concept, but one worth thinking about seriously. If the idea underneath isn’t sound, then it is often just a lot of wrenching around to get it to become something. Better to research more carefully and start out with something good. A great reminder and one I will think about a lot, I am sure!