Comments on: Could Your Brand Stand a Personality Upgrade?

By: Upgrade Yourself Instead of Your Computer « Learn and Lead

Upgrade Yourself Instead of Your Computer « Learn and Lead — Wed, 15 Apr 2009 13:41:21 +0000

[...] April 15, 2009 in Change | Tags: Duct Tape Marketing, John Jantsch, Knowable, Likable, personality, small business, Small Business Marketing Guide, Trustable John Jantsch wrote a great post on how you as a small business need to look at your personality. [...]

By: Go Small Biz Blog » Blog Archive » What the Hell is Small Business Branding, Anyway?

Mon, 30 Mar 2009 13:30:14 +0000

[...] for an international conglomerate. I recently came across a great definition of branding from John Jantsch that is perfect for small businesses. He [...]

By: Roundup: Developing Your Marketing Brand Strategy | Small Business Marketing Guide - Brought to you by HP

Tue, 24 Mar 2009 04:38:17 +0000

[...] a strong business means asking yourself the right questions. John Jantsch asks “Could Your Brand Stand a Personality Upgrade?” and Jean Aw points out the importance of being able to answer the question “Who Are [...]

By: Surprise! You've got a brand | exUrban, Inc.

Surprise! You've got a brand | exUrban, Inc. — Thu, 19 Mar 2009 01:26:14 +0000

[...] my life as an entrepreneur, I asked myself this question all of the time. However, a recent post from John Jantsch articulates much of what I have come to realize over the past few years and inspired me to share my [...]

By: John Jantsch - Duct Tape Marketing

John Jantsch - Duct Tape Marketing — Sun, 15 Mar 2009 13:24:45 +0000

@Joe – such a good way to view it – it is easier for some to let customers create the brand, but it’s far more effective to put it out there intentionally and then let them curate the brand.

By: John Jantsch - Duct Tape Marketing

John Jantsch - Duct Tape Marketing — Sun, 15 Mar 2009 13:22:55 +0000

@Adrianne – even better, remember that “last updated” June 2001 text that was common on websites. That’s one of the reasons I think blogs are such great small business web site tools – easy to create fresh content.

By: Joe Costantino

Joe Costantino — Sat, 14 Mar 2009 10:06:08 +0000

I believe that one of the best, most affordable methods for a business owner to build their brand is network effectively. By effectively, I mean going deep into the chosen networking venue, rather than wide.

Most business owners make many contacts, without alot of real connections. Connections take place by becoming well-known in a couple of specific network venues, rather than the “I think I may have met you before” kind of networker.

Good post John.

By: Adrianne Machina

Adrianne Machina — Fri, 13 Mar 2009 18:08:59 +0000

Great post. Many businesses have logos that SCREAM “we were founded in 1980″ and haven’t changed a bit since then. Recently I revamped a website that looked like it had been written by the owners 10-year old kid. It was a tech company, and (I kid you not!) it had paw prints and blinky text all over it. Even if your website isn’t your primary lead vehicle, it’s a credibility piece, and it needs to be convincing that you’re in a professional business that’s here to stay.

By: Business901 implements repeatable marketing & performance systems.

Business901 implements repeatable marketing & performance systems. — Fri, 13 Mar 2009 11:34:02 +0000

[...] was just reading an article written by John Jantsch that he posted on Could Your Brand Stand a Personality Upgrade? on the HP Small Business Marketing Guide. He discussed Small Business branding and encouraged you [...]

By: Wayne Philippe

Wayne Philippe — Thu, 12 Mar 2009 22:15:49 +0000

John…I was taught that loyalty from customers who support a brand is the result of fidelity created from consistently successful communications and interactions. I agree that a business personality check-up on a regular basis is vital to success.