Comments on: Choosing a Brand Name: Being Descriptive vs Coining a Unique Word

By: Elegiendo el nombre de tu marca « eldiariodiseno.cl

Elegiendo el nombre de tu marca « eldiariodiseno.cl — Wed, 01 Jul 2009 05:05:10 +0000

[...] armado……¿y como lo voy a llamar? pues en el articulo de Choosing a Brand Name de Small Bussiness Marketing Guide , no entregan algunos tips. ¿Sera mejor un nombre unico o uno inventado? (traducción [...]

By: David

David — Sun, 21 Jun 2009 21:03:20 +0000

Great article. While I generally prefer more aspirational names, there are times to be much more straightforward and descriptive. Either way, its important to remember that you also have a chance to define the brand through design. Here’s a link for some more thought starters on how to create a brand name. Thanks and good luck!

By: Martin Lindeskog

Martin Lindeskog — Mon, 15 Jun 2009 18:26:03 +0000

Anita,

Thanks for your encouraging words! Yes, I will “keep fighting the “good fight”” for my name.

All the Best,

Martin

By: Your Business Name: Descriptive or Unique? | Richmond Blogs

Your Business Name: Descriptive or Unique? | Richmond Blogs — Mon, 11 May 2009 14:44:19 +0000

[...] definitely want to read through Anita’s list of the advantages and disadvantages of Descriptive vs. Unique Names before you [...]

By: Choosing a Brand Name: Descriptive or Unique Coined Word? - Collab.r.nation

Choosing a Brand Name: Descriptive or Unique Coined Word? - Collab.r.nation — Wed, 06 May 2009 00:52:32 +0000

[...] of both schools of thought in my latest post at the SMB Marketing Guide, called “Choosing a Brand Name: Being Descriptive vs Coining a Unique Word” which I’d like to share with you: Now let’s take a look at using a newly-coined word [...]

By: Twitted by barneyausten

Twitted by barneyausten — Tue, 05 May 2009 13:29:58 +0000

[...] This post was Twitted by barneyausten – Real-url.org [...]

By: Anita Campbell

Anita Campbell — Fri, 01 May 2009 23:18:40 +0000

Martin, keep fighting the “good fight” for your name.

Andrew, copycats are such a big problem on the Web. To some degree that’s always been the case, even before the Web. I remember all the copycats spawned by the name “Toys R Us”. But the Web makes it so much easier to copy. You really have to police your own name and not let others get a free ride on all your time, effort and expense spent branding your business.

– Anita

By: TJ McCue

TJ McCue — Thu, 30 Apr 2009 18:12:01 +0000

Hi Anita, I found this site when searching a bit more related to your post here. Thought the community might want to check this company out.
TJ

http://www.thenameinspector.com/

By: andrew

andrew — Thu, 30 Apr 2009 08:19:35 +0000

nice article – it was a good point about the need to market/advertise a coined name. we were debating on a more obscure name for our magazine but wanted to draw more folks into the sport that heard of it, but never tried it. more obscure names wouldn’t have done that… the downside is now we have squatters/copycats that are trying to take advantage of our descriptive name. it’s a lot harder to get protection for all the possible variations of descriptive names out there.

By: TJ McCue

TJ McCue — Wed, 29 Apr 2009 17:40:38 +0000

Branding is so important, yet so complex. I’ve always leaned toward the descriptive, but I recognize the value of unique words. But then you have to be willing, in my opinion as a small biz owner, to invest more to make that name recognizable and help it to be found.

A recent thing I’ve discovered is when people create a unique word or term as their brand, they don’t think about the fact that few people will know how to spell it. My point is this: If they can’t spell it, then they will have trouble finding you in search engines. Your site titles and headings should then read something like: Social Networking BY Twitter… Instead of Twitter, a new social network. I’m totally making this up, of course. I am picking on twitter because the name is unique and until recently was lesser known.

Many people also seem to be fond of misspelling words and creating the same problem. And thus they won’t find you as easily.

One of my favorite branding people is a guy named Nick Bean who runs http://www.Authenticity.net in the Seattle area. His passion and energy for branding is exceptional. He is worth a conversation and I’ll see if I can get him to chime in here, too.