Comments on: A Good Story Goes a Long Way

By: varu

varu — Thu, 19 Mar 2009 05:48:42 +0000

BINGO !

so well said EMBRACE being small. it gives me a relief and new paradigm that small is superb too.Thanks a tonn for awesome feed.

regards
varun..

By: DKN Lai

DKN Lai — Sun, 15 Mar 2009 13:13:04 +0000

Good idea to tell a story and hopefully bond with the customer! Thanks…

By: Marketing guide for small businesses | Jan Bruch

Marketing guide for small businesses | Jan Bruch — Thu, 05 Mar 2009 22:10:41 +0000

[...] people by working with authors to create fun and useful content. Their first piece talks about using storytelling to build a brand, and upcoming posts will focus on hands-on topics like direct marketing and creating marketing [...]

By: Verity

Verity — Thu, 05 Mar 2009 14:39:27 +0000

Thanks – great post. I agree that it’s really important to be authentic because customers will be more willing to trust the brand if it’s open and honest.

By: Daniel

Daniel — Wed, 04 Mar 2009 22:19:17 +0000

Hm, for regular Springwise & Trendwatching readers the described businesses and the trend uf building your brand heritage are nothing new, are they? Like the fact that both are put together though, should be a regular section!

By: Chaitanya Sagar

Chaitanya Sagar — Wed, 25 Feb 2009 17:34:06 +0000

That’s a nice post. Very VERY nice post. It gave me a new way of thinking of my own business. “Create an Experience.” What a message you gave!

By: marcia

marcia — Mon, 23 Feb 2009 17:56:27 +0000

I agree about embracing being small. I’ve seen a lot of companies try to look bigger than they are, and not only do those efforts rarely fool me but they also make me distrust the company. I’d much rather do business with a company that is honest and tells me a good (true) story about who they are.