Small Business Marketing Guide - DIY (do-it-yourself) BRAND MARKETING STRATEGIES to HELP YOU GROW YOUR BUSINESS

For many businesses, direct marketing involves mail campaigns, phone calls, e-mails, and landing pages aplenty. While these tried-and-true tactics are still met with success, direct marketing campaigns that use Web 2.0 tools like social media have quickly gained ground. In this post, you’ll read about Twitter, one of the major players in the social media universe, and how you can leverage a Twitter account to direct marketing success.

• READ MORE

What is your business card doing for you? Is it a plain piece of card stock with your logo and contact information printed on it? This is okay for most companies, but for a startup, your business card is one of the easiest ways to spread word of your brand.

You could take Ji Lee‘s simple–albeit a bit risky–approach:

• READ MORE

You might think that when you move your business brand online, you’ll lose much of the personal interaction enjoyed at a physical store or office. With a vibrant online community, however, not only will you interact with your customers and client base, but you’ll do so in a manner that’s far more efficient than any face-to-face conversation or phone call. These tips below will help you build and promote your online brand.

1. Lay the foundation. Think of the online arm of your business as the digital version of a physical store. You’d want to keep your storefront neat, clean and organized.

• READ MORE

Pinkberry frozen yogurt has been spotted in the hands of famous people from Paris Hilton to Mike Tyson; it’s appeared in television shows like “Saturday Night Live” and within celebrity gossip magazines like Us Weekly and People. How did a frozen yogurt company achieve such pop culture street cred in such a short span of time? Rockstar branding.

• READ MORE