Small Business Marketing Guide - DIY (do-it-yourself) BRAND MARKETING STRATEGIES to HELP YOU GROW YOUR BUSINESS

June 15, 2009

What’s the one thing you think a small company starting up with social media should do? Read the answer by Duct Tape Marketing. Then for a truly simple way to set up a blog or website for your small business, use a DIY or custom template from HP Creative Studio.

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Liesbeth den Toom

Among the leading business blogs, Springwise scans the globe for promising new business ventures, ideas and concepts that are ready for regional or international adaptation, expansion or investment.

Thanks to its network of 8,000 spotters, Springwise has access to the brightest new business and marketing ideas as they pop up around the globe, and connects those innovative concepts to the consumer trends that drive them.

Besides highlighting new business ideas on a daily basis, Springwise—which launched in 2002—also publishes a weekly newsletter for over 100,000 subscribers. (Sign up here.)

Brand Strategy

A Good Story Goes a Long Way

Liesbeth den ToomLiesbeth den Toom | February 18th, 2009 - 08:44 PM
(7) Comments | (16) Found this useful. Do you? Yes

springwise_brandidentity

Think of a megabrand—Coca-Cola, Apple or McDonald’s. Their logos and brand colors immediately jump to mind, right? Unfortunately, omnipresence isn’t achieved overnight. So let’s forget about logos and design for a moment. Not that those aren’t key elements when building a brand, but as a small business with limited resources, you’ll have to tap into other ways to make people remember your brand and your product.

One of the most effective—and cost-effective—brand identity tools is storytelling. A good story doesn’t just create a connection between you and your customers, it’s also something they’re likely to share with others.

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Taking The Brand Online

Five Fundamentals for SMB Websites

Liesbeth den ToomLiesbeth den Toom | April 20th, 2009 - 09:00 AM
(1) Comment | (8) Found this useful. Do you? Yes

gettingitright

Springwise writes about new businesses, most of which are spotted by our network of 8,000+ Springspotters, who submit concepts they think are smart and innovative. Since those businesses can be anywhere in the world, our first point of entry is usually a website. Which means we look at hundreds of small business sites every week. Some of them tick all the right boxes: easy-to-find information, appealing design and an engaging tone of voice, all working together to showcase a product or service and brand.

Others… Well, they seem to have missed a few fundamentals. So before you dive into online branding and join the social web, make sure you’ve covered the basics:

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