Small Business Marketing Guide - DIY (do-it-yourself) BRAND MARKETING STRATEGIES to HELP YOU GROW YOUR BUSINESS

June 15, 2009

What’s the one thing you think a small company starting up with social media should do? Read the answer by Duct Tape Marketing. Then for a truly simple way to set up a blog or website for your small business, use a DIY or custom template from HP Creative Studio.

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Jeremy Gutsche

TREND HUNTER Magazine is an explosion of cool fueled by a global network of thousands of trend spotters and cool hunters. Editor in chief Jeremy Gutsche knows that innovation and strategic advantage hinge on the ability to identify the next big thing. By tracking the evolution of cool, contributing Trend Hunters generate ideas, stimulate creativity, and ultimately shape our social context. Advertising in Trend Hunter infects an influential population of social leaders. As MTV puts it, "At Trend Hunter, find out what’s cool BEFORE it’s cool!"

Trend Hunter is the world's largest destination for trend spotting and cool hunting. The community is skyrocketing in popularity with a network of more than 20,000 Trend Hunters and over 40,000 links from other online publications. Most recently, Trend Hunter launched TrendHunter.TV

The community was founded by Jeremy Gutsche, an innovation expert and maverick keynote speaker who wanted to create a place to inspire entrepreneurs, marketers and insatiably curious people.

The site is regularly in the media with features or citations in: CNN, MTV, The Economist, FOX Business News (3x), Entertainment Tonight (3x), The Globe and Mail (2x), The Financial Times (more than 30 citations), Glamour, The Guardian, CBC National News, BBC, CityTV, Global TV, The Sun, The Independent, The Star, The Mercury, The Telegraph, The Free Press, The Business Journal, The Gazette, Canadian Business Magazine and several weekly radio shows.

Trend Hunter community also publishes a dozen niche trend sites, which generate roughly 200,000 views per month. These include: Luxury Reviewer, Styleteria, Hip Hotel Reviews, Techopolis, AdCult and several others.

Sponsorship opportunities also exist for TREND CANDY, the site's weekly email newsletter issued to 25,000+ subscribers.

MORE About Trend Hunter

Brand Strategy

Personalizing Your Brand

Jeremy GutscheJeremy Gutsche | April 6th, 2009 - 08:18 AM
(3) Comments | (7) Found this useful. Do you? Yes

icecreamVanilla is the most popular type of ice cream in the world. But consumers of vanilla ice cream don’t really care about which brand of vanilla ice cream they are eating.

More importantly, fans of special flavors like Cherry Garcia, by Ben and Jerry’s, would never consider switching to another brand, or back to vanilla. The point is simple – niche targeting and specialized content invoke preference, emotion and commitment to your brand.

So, how do you create a Cherry Garcia brand?

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