Angela LoSasso

What’s the one thing you think a small company starting up with social media should do? Read the answer by Duct Tape Marketing. Then for a truly simple way to set up a blog or website for your small business, use a DIY or custom template from HP Creative Studio.

Brand Strategy

DIY Marketing: How to successfully launch your brand with no money, no agency, and no expertise

Angela LoSasso | May 13th, 2009 - 08:00 AM
(3) Comments | (6) Found this useful. Do you? Yes

marketingsuccess

I’ve owned my own business. I’ve helped launch and manage two successful dot-coms (Netflix and CNET). And I currently work for HP (which is ranked #9 in the most recent Fortune 500 listing). So I’ve seen my share of marketing and brand-building efforts — both good and bad.

Here’s one marketing secret I want to share: You don’t need a dime in your marketing budget to successfully launch and build your brand. You simply need the right resources, a bit of time and the commitment to learn, improve, and share.

Free DIY Marketing Resources

The adoption and acceptance of social media is very good news for small business owners. The quality of marketing expertise that’s available via blogs, communities and online conversations is staggering and could cost you thousands of dollars were you to actually pay for it out of pocket (I did when I had a business). But why would you, if you can get the same expertise for free (or at incredibly affordable rates)?

Creating Marketing Materials

DIY Marketing in three easy steps (and 15 minutes or less)

Angela LoSasso | April 27th, 2009 - 06:28 PM
Comments Off | (6) Found this useful. Do you? Yes

pnr_main_onlineclasses

I’ve said this before but I’ll say it again: Whether your business is just launching or has been in the black for years, your brand is — or should be — as unique as you are. Your “story” is often the reason customers decide to spend money with you.

The expertise, strategy and tips shared right here in the DIY Small Business Marketing Guide will help you develop and evolve the compelling and unique story of your business — whether that brand story is a logo, a brochure, your company letterhead, a website, or all of these and more. I want to help you start sharing that story — without breaking the bank. And it starts with three easy steps.